Sentrix won the PM360 Gold Pharma Chioce Award for Best Print Self-Promotion with the agency campaign “Call for Good Creative.” The campaign features the inside of a bathroom stall with a message for potential clients and employees scrawled in black marker: “For the best creative you’ve ever had, call Sentrix 212-771-1301” Like Sentrix, the ad is provocative and demands attention. It represents the agency’s pursuit of high-caliber creative work that is both unique and unexpected.
The Pharma Choice Awards recognize the best creative campaigns and initiatives in healthcare marketing. What sets the Pharma Choice awards apart is that PM360 readers act as judges for entries submitted by their peers. All submissions are placed online, where readers vote for their favorites based on content, format, imagination, influence on the industry, and overall quality. This year well over 6000 votes were cast to decide the winners.
This is the perfect start to the 2016 awards season for Sentrix!